SEO marketing, or Search Engine Optimization marketing, is a digital marketing strategy focused on improving a website’s visibility and ranking on search engine results pages (SERPs). The primary goal of SEO marketing is to increase organic (non-paid) traffic to a website by making it more appealing and accessible to search engines like Google, Bing, and Yahoo. This process involves optimizing various aspects of a website and employing strategies to enhance its relevance and authority in the eyes of search engines.